Nebraska Soybean Board Strategic Plan
Mission: Growing value for Nebraska farmers by maximizing their checkoff investments.
Vision: Feeding, fueling and innovating for the future.
- Farmer Support: Share ideas and information to support and encourage Nebraska soybean farmers.
- Production & Crop Research: Invest in targeted research to improve Nebraska soy production and quality.
- Community Engagement: Interact with our local communities to showcase Nebraska soybeans, farms and farmers.
- Demand & Utilization: Promote the power, versatility and sustainability of Nebraska soy.
On a broader level, the soy checkoff helps facilitate market growth and create new markets for soybeans through marketing, research and commercialization programs. According to a 2019 return-on-investment (ROI) study, which is required by the U.S. Department of Agriculture, U.S. soybean farmers received $12.34 in added value for every dollar they invested in the soy checkoff. The federal law that created the soy checkoff requires that a return on investment study be conducted every five years.
What is the soy checkoff?
Like farmers of other commodities, such as beef, dairy and eggs, soybean farmers collectively invest a portion of their product revenue to fund research and promotion efforts. This collective investment is called a checkoff.
The funding is available through an assessment program, approved by Congress in 1990, in which soybean farmers contribute one-half of 1 percent of the price of each bushel at the point of sale. Checkoff funds work to develop markets, educate consumers, discover new uses and research new ways to produce soybeans more efficiently.
The Nebraska Soybean Board (NSB) directs the soy checkoff’s efforts within the state, while the United Soybean (USB) directs the soy checkoff’s national efforts. Both organizations are led by a board of farmer-volunteers.